Mobile Web
Make your website available to mobile users
The mobile web is a unique user experience and your website needs to confront the limitations and more importantly exploit the opportunities, it's a market like no other.
Currenlty a well built site may display on a mobile device but its doubtful that it is formatted to convey your message the way you'd like.
Since 100% of .mobi sites must be optimized for viewing on a mobile phone, the main advantage of .mobi, from the users' perspective, is that they are theoretically guaranteed a site optimized for usage on
the go. REGISTER YOUR .MOBI HERE
The table below shows the huge rise in data requested from the mobile web by users with internet access on their mobile phone between 2006 and 2008
Advantages of Mobile Web
Ads on the mobile web are
editable while they're live.
If you advertise in print the exposure to
your customers is brief and cannot be
updated until the next print run. Mobile Web ads can
be updated continually.
Advertisers are increasingly using the mobile Web as platform to reach consumers.
The total value of advertising on the mobile web was 2.2 billion dollars in 2007.
A recent study by the Online Publishers Association reports that about one-in-ten mobile web users said they have made a purchase based on a mobile web ad, while 23% said they have visited a Web site, 13% said they have requested more information about a product or service and 11% said they have gone to a store to check out a product.
